Workflow Tips

The Value of Visual Feedback for Web Development Projects

June 1, 2021

One of the biggest challenges faced by web developers and designers is addressing their client’s feedback during their projects as well as the finishing touches. This can lead to long and messy email chains, video calls and back and forth feedback - the issues of these as you web designers may well know, is the designer able to interpret the feedback correctly?

The back and forth of website feedback can become frustrating

Not only the possibility of misinterpretation - but the lack of speed and dragging out conversation over emails with the developer just trying to correct a minor issue, can lead to delays in completing projects under deadlines, and overall lack of productivity.

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The quantity of emails recieved by a web developer can be overwhelming

Remove Long Email Chains

Long email chains can be the worst, it can lead to unstructured and loss of feedback, the client may send several emails and the developer may only see a few of them. Not only this, but what if the client gives 3 different emails of feedback that doesn’t make a whole lot of sense? This is another challenge faced by developers that can be a headache to deal with.

The list goes on, the issues can rise when working in teams of developers - delegating tasks to your colleagues, communicating with team members, it can lead to confusion and again, messy email chains. What if the client requests a change to be made but the developer may not totally understand what needs to be changed - then suddenly the client doesn’t reply for a few days, leading to frustration and delays in project completion.

How to overcome these challenges?

What can be done to overcome these challenges? This is where visual feedback has proved very useful and successful for web developers in their projects. This process enables the client to give pinpoint feedback directly on the web development page, for example with annotations and comments on the area they want changing or editing.

It’s amazing how many web developers don’t know about these tools that are available, and don’t realise the value that visual feedback can bring them. One may think that the client could just take a print screen, load it on a word document or design tool, edit the screenshot and add comments, but this is time consuming, long winded - it’s highly unlikely that a person will go through all of this trouble just to change some of the aesthetics on their website.

That’s why visual feedback tools are growing in popularity and are becoming so handy for web developers - it’s why we have developed Marky.

Save time, effort and enhance communication

The goal of visual feedback tools is to save time, effort and enhance communication and feedback between developers and their clients. These tools can overlay onto web development pages, and both clients and developers can give real time feedback and communicate clearly and concisely - eliminating the challenge of long email chains. Clients can set to-do lists which developers can mark complete as they go. Developers can easily assign tasks to their team members. One of the most beneficial features is how the client can directly annotate the website and give pinpoint feedback, a lot easier to be interpreted and corrected more accurately by the developer.

The features of these tools enable more accurate feedback and speeds up the completion of projects. It’s super easy for the developer to collaborate with team members, invite their clients to review and give feedback on their website - with point, click, comment ability - it’s time and hassle free. Tools such as these offer detailed customer experience insights, quick, easy and accurate, visual feedback.

Want to try out Marky for yourself? Enter your email and get free access to beta now!

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